Where was Netflix's Medici: The Magnificent filmed?

The fact that Medici: The Magnificent, an international co-production about the notorious banking dynasty, is shot in and around the city Florence is not the only reason the show has become such a massive hit in Italy.

The series – produced by Lux Vide – is a sequel to Medici: Masters of Florence, which premiered on Netflix in 2016 with a stacked cast of actors including Brian Cox, Dustin Hoffman and Bodyguard’s Richard Madden.

Season two, which stars Sean Bean and Daniel Sharman, is set one generation down the line from its predecessor, in 15th century Florence.

The story begins as a young Lorenzo “The Magnificent” Medici overthrows his father in the midst of a financial crisis.

Spotnitz and co opted to film in Tuscany to maintain authenticity – to the degree that they were willing to manoeuvre through the massive crowds of tourists in the centre of Florence .

However, at times they were restricted by Florence’s modernity, and opted to head to the smaller, better preserved towns of Pienza, Montepulciano, Volterra for certain shots.

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