Tim Cook teases that Apple has 'new services' coming in 2019

During an interview with Jim Cramer on CNBC's "Mad Money" Tuesday evening, Tim Cook teased 'new services' from Apple were coming in 2019, less than a week after the company shocked global markets with a warning about lower-than-expected iPhone sales.

Apple is already creating or developing at least 17 original, scripted series, ranging from a biographical drama on NBA all-star Kevin Durant's life growing up, an animated show from the creator of "Bob's Burgers," and an untitled series from M. Night Shyamalan.

Apple's acquisition of magazine subscription app Texture in March 2018 is reportedly related to those efforts.

Cook told Cramer that the new services are those that Apple has been "working on for multiple years."

Apple has been keen to stress its growing services revenue as it finds itself under intense scrutiny following its recent warning that revenue from iPhone sales during the holiday quarter would be down from previous expectations.

Apple executives have said in the past that the company's goal is to hit $50 billion in services revenue by 2021.

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