After Two Controversies, Twitch Says It Will No Longer Run Ads For Other ...

In the past couple months, Twitch has gotten into the habit of running ads for big streamers’ events on other streamers’ broadcasts—first with the Tyler “Ninja” Blevins New Years Eve extravaganza last month, and, more recently, ahead of a Pro Bowl event hosted over the weekend by Imane “Pokimane” Anys.

The company responded to blowback in a statement to streamers that it posted to Twitter today , acknowledging that these ads “caused concern across our broader Twitch creators that these advertisements may drive their audiences elsewhere” and saying it “will avoid running advertisements in the future for on-site events and/or creators that potentially drive your viewers to other Twitch channels.”

Viewers and streamers were especially surprised to see Twitch reprise this widely maligned song and dance just a month after Ninja’s NYE event took so much flak for it.

“I thought people were pretty vocal recently about their displeasure of other broadcasters being advertised on their channels, so why the fuck are my viewers seeing Pokimane ads?” longtime streamer Sam “Strippin” Thorne said on Twitter last week , echoing a sentiment shared by many other streamers.

In today’s statement, Twitch said it thought the ads helped “spotlight exciting events taking place on-site with some of our creators” and were ultimately the product of “good intentions.” However, the ensuing reaction is a product of the environment the company has created by fostering breakneck competition that largely benefits Twitch, rather than its army of contractors.

“We’ll continue to invest in finding ways to support all creators on Twitch and look forward to you helping us do that.” Here’s hoping that actually means all, and not just some of all.

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