Technology

Pandora's Podcast Genome Project goes live for all


Last month, Pandora announced it would soon be bringing its “Genome” technology to a new space outside of music: it would leverage a similar classification system to make podcast recommendations, too.


Initially, the feature was only available to select users on mobile devices, ahead of a broader public launch.


The Podcast Genome Project can currently evaluate content across more than 1,500 attributes, including MPAA ratings, production style, content type, host profile and more, alongside other listener signals, like thumbs, skips, replays and others.


It uses a combination of machine learning algorithms, natural language processing and collaborative filtering methods to help determine listener preferences, the company says.


At launch, the app is aggregating more than 100,000 podcast episodes in genres like News, True Crime, Sports, Comedy, Music, Business, Technology, Entertainment, Kids, Health and Science, the company adds.


Putting the right programs in front of the most interested customers could then drive more people to upgrade to a paid subscription, impacting Pandora’s bottom line.






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