In Bid to Cut Food Waste, Kellogg's is Using Their Rejected Cornflakes to Make ...

The food company’s new “Throw Away IPA” is being brewed with 70% wheat and 30% corn flakes that were too small, big, or undercooked to make it onto supermarket shelves from their UK manufacturing locations.

Additionally, 10 pence from every can sold will be donated to Fareshare , a food poverty charity.

According to the beer experts, the brew tastes sweeter than the usual IPA – and it maintains the iconic golden color of its breakfast cereal ingredients.

Each Throw Away IPA brew uses roughly 132 pounds (60 kilograms) of rejected cornflakes.

“Kellogg’s is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet,” she added.

Be Sure And Share The Good News With Your Mates On Social Media – Photo by Kellogg’s

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