Entertainment

BTS gets its first Grammy nomination ... for album art?


The past year was a banner one for K-pop in the U.S., with BTS becoming the first South Korean act to land atop the Billboard album charts.


“Love Yourself: Tear” hit the chart milestone in May for an album universally applauded as a sleek, inventive statement piece for contemporary K-pop.


So it’s a little curious and a little obvious that they chose best recording package as the way to get BTS (and the attendant social media deluge) into the ceremony without having to grapple with what its music means in a Grammy context.


The design comes from the Seoul-based firm HuskyFox, which chose an atypically austere color palette and typesetting for this installment of the “Love Yourself” trilogy (which itself came in several versions).


K-pop is usually known for saturated colors and elaborate, futuristic set pieces, but the restraint on “Tear” emphasized that this emotional album was playing for different stakes.


Plus, one wonders what kind of collaborations might come out of a BTS live set during the ceremony — Janelle Monáe could slot right into a “Fake Love” floor routine.






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