First Look: One Kings Lane makes leap to brick-and-mortar in New York City

In alliance with Broadway Cares/Equity Fights AIDS, one of the nation’s leading industry-based HIV/AIDS fundraising and grant-making organizations, Saks will unveil its theater-inspired, 10-story-tall theatrical light show and holiday windows on Fifth Avenue on Monday, Nov. 19.

For the first time in the retailer’s 94-year history, Saks will offer a digital storytelling animation concept, along with the brand’s traditional vignettes in its New York holiday window display.

As part of the display, the Fifth Avenue center six windows each depict a different scene from the shopper’s dream, integrating real-life props with digital screens.

Vignettes include the shopper experiencing countless luxurious offerings within Saks, including her personal Fifth Avenue Club visit, her search for the perfect shoe, and her trip to a spa room for pampering unlike any other on the store’s new beauty floor.

Saks will celebrate the unveiling of the holiday display with a live show that is an ode to the grandeur of the Broadway stage.

“For over a decade, Mastercard has partnered with Saks to create unique experiences for customers and cardholders that are truly Priceless, and captivate audiences around the world.”

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